Sportswriter Red Smith cracked that it was easy to write his Pulitzer Prize-winning column: “You just sit at your typewriter until little drops of blood appear on your forehead.” That recipe works for journalism, essays, corporate content, ghostwriting, fiction or criticism. While you're waiting for the blood to bead up, excavate the story hiding in your notes, strike the tone that tells it best and find a voice to match. Then blot your brow and type.

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